I look for the model beneath the mess.

I'm most useful when a product is growing faster than its mental model: many stakeholders, overlapping concepts, emerging technology, and no single view of how the whole thing fits together.

I use language as a design material. That can mean naming a product capability, structuring a platform, establishing a content model, shaping interaction logic, or writing the narrative that helps a team see a new possibility. I care about the words—but I'm usually thinking about the system those words reveal.

At Visa, my work spanned a public design system, enterprise AI, treasury infrastructure, public-sector experience strategy, and future-state agentic concepts. Across those very different domains, the throughline was the same: bring clarity to complexity, make the relationships visible, and give teams a durable structure to build on.